About us

In 2009, as a young, freshly married couple, we jumped into our family western wear business with hopes of building something that would be set apart from the average western store. With my love for fashion and all things Texas and Travis' country roots, we began building a business we could truly call our own.

On April 1, 2012, Diamond T Outfitters officially came to life with its own identity in the western world. We are a family-owned and operated western wear store—the epitome of a Mom and Pop shop—with hopes of passing this little gem down from generation to generation.

Since August 2014, Diamond T Outfitters has called Downtown Mount Pleasant, Texas home, inside the original 1920s-era Post Office, later turned Public Library, and now Diamond T Outfitters.

Today, we're proud to offer a mix of classic western wear, workwear and today's fashion trends for men, women and kids. From cowboy boots, denim and western shirts to hats, footwear, accessories and the latest styles, we try to bring together a little bit of everything we love under one roof.

Whether you're shopping with us here in Mount Pleasant or online from somewhere across the country, we hold true to our small-town values and promise to do our best to give you an enjoyable, personal shopping experience.

We truly appreciate you. Thank you for shopping with us and supporting our family business!

 
God Bless,
Holly & Travis Self

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